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Engagements ranged from virtual reality where they could create a virtual color-full-world, photo opps that allowed guests to be the art on the walls, standing “color walls” for attendees to tell us how they live a color-full life, social celebrity guests, live podcast recordings and live painting entertainment helped keep the environment buys, buzzing and color FULL.
We took Color Full Lives to Esssence Fest.
Here we created a separate world for each color, they focused on topics such as travel, home life, goals, giving back and more. Guests wore an RFID bracelet which then captured curated content for their assigned ‘color’, and they were delivered a personalized digital magazine with all their unique content and helpful education information based on their color quiz result.