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How did we make it make sense for State Farm to show up at LEGO-FEST? By helping kids, and their parents, start thinking about the path to their kids fulfilling their dreams - and to DREAM BIG.
Me: Concept. Design. Activation space design and production.
Kids aren't the only ones who have dreams. State Farm is dedicated to helping women achieve their goals...and it all starts with just writing it down. This award-winning initiative swept the US and put State Farm top-of-mind for women looking to make dreams come true.
Me: Concept. Space design & production.
Experiential Marketing is becoming one of the fastest growing and effective way for a Brand to reach their audience in a memorable and authentic way - when done correctly.