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In 2017, to make huge waves and launch State Farm's Neighborhood of Good initiative, we planned a 3-city volunteerism event. Social, pre-event advertising, celebrity chefs and local non-profits are just a few of the elements it took to make this happen.
With the amazing turnouts of local volunteers in each city, we sealed this as a huge success - and from there the NOG initiative hit the ground running all over the US.
Experiential Marketing is becoming one of the fastest growing and effective way for a Brand to reach their audience in a memorable and authentic way - when done correctly.