Newsroom content
Scroll through and watch a few examples of content creator-style pieces to help promote a slew of initiatives for the brand. Producer: Danny Owens
And now with some sizzle…
To help promote the new app function that allowed consumers to scan their teeth with their phone and see a preview of their straighter teeth in minutes, I concepted and creative directed through editing this sizzle video to appear on SmileDirectClub’s website and app.
Show us where you strip ;)
New Product Launch : TiKTok Sweeps to promote the launch of our new Fast-dissolving Whitening Strips. Unique for the more cheeky TikTok audience, we encouraged viewers to “show us where they strip”, helping promote the flexibility of the product and that you can whiten your teeth….anytime, anywhere. For traditional social we leaned into lifestyle carousel posts to promote “anytime, anyhere”, and also “HOw-to” posts.
Lead designer, as well as lead creative director for the photo shoot of the lifestyle imagery used.
Facts about your smile
To find fun ways to education followers on our social channels as to the actual health benefits to smiling, we made a series of fun, animated illustrations to help tell the story - and further push followers to Choose Smile. Motion designer: Caitlin Spaulding
Explainer Video
SmileDirectClub’s new CarePlus offering allowed consuemrs to upgrade their treatment journey to include dental office visits, concierge service and more perks…giving piece of mind to parents of teens and others that prefer to have face-to-face dentist time. Copywriter: Joe Hash, Motion Designer: Tom Oakerson
Fun with OOH
It’s like we’re following you.
In an effort to educate New Yorkers on the multiple locations of SmileDirectClub’s Smile Shops, we unleashed a slew of OOH that spoke to them exactly where they stood. Copy that spoke to the neighorhood/street, and visuals that helped them see how close they were to getting a smile they love. Multi-screen Subway animations, Cab videos & Newsstand pieces brought it to life.
