To celebrate the brand’s biggest day, we wanted to show why a smile is a powerful investment by creating the world’s first smile-powered billboard in Times Square, allowing guests to realize the power of their smile. Using smile-recognition technology, guests shared their grins on the big screen, as well as a smile-powered photo wall. Our SmileBus was onsite educating guests on our brand, and driving aligner sales. The resutls were electric.
Including SmileDirectClub investor, and NBA star, Draymond Green - who was the first you turn on the billboard with his smile.