Birdhouse Creative
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#HereToHelp Lounge

Ex Award Winner. Reggie Award Winner.

Bringing to life State Farm’s brand reframe: “Here to help life go right”, we helped music festival goer’s festival experience go right - with the #HereToHelp lounge. Over two years, it evolved from a place to rest and recharge (themselves & their phones), to building in an opportunity for concert attendees to also give back, by introducing the Neighborhood of Good through augmented reality, musical guests and on-site volunteer opportunities.

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Inside, we had an interactive wall. Through augmented reality, the assumed “music posters”, would come to life and reveal that they were actually representing a cause.

Inside, we had an interactive wall. Through augmented reality, the assumed “music posters”, would come to life and reveal that they were actually representing a cause.

They would then allow the viewer to input their zip code and see all the opportunities to volunteer for that cause in their area.

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At first glance, the posters were meant to look like band posters. I commissioned 7 different artists.

At first glance, the posters were meant to look like band posters. I commissioned 7 different artists.

Each had a cause to then take a create a ‘music poster’ for it. The designs were so popular, we ended creating an entire merch line so guests could take something home with them repping their selected cause.

The first year of #HereToHelp Lounge focused on the attendees experience, before we introduced the Neighborhood of Good.

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