More broadcast solutions my partner and I executed for a few different SmileDirectClub initiatives.
CEO: "Hey, what if we just show 30 seconds of someone sleeping?"
MARKETING: "We need to show the aligners and explain what they do, or it'll look like a mattress commercial. And we need a call-to-action highlighting affordability."
MEDIA: "We only have 15 seconds."
Through close-up, split-screen comparisons, we want the audience to see the benefits of upgrading their boring oral care routine.
Interesting casting & stylized sets helped bring our world to life.
Electric Toothbrush • Premium Teeth Whitening • Water Flosser
SmileDirectClub did a soft launch of their new CarePlus+ offering in 4 major cities. My partner and I helped create some localized spots to spread the word. Copywriter: Joe Hash