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To launch a strong challenger campaign against Invisalign, my partner and I wrote a new face for the brand. Meet Dee Dee, she’s focused on being DIRECT about teeth straightening, and she loves SmileDIRECTClub. From broadcast, to paid, to social - this fully integrated campaign - and new brand character - has been a success for the brand - and a new brand character was born.
We produced three :30s, three :15s and over twenty unique :06s.
Dee Dee assets were written, planned and produced for all channels and platforms: Facebook, Instagram interactive, Twitter (voice), CRM, DX/UX, paid social and media, programmatic, Pinterest, TikTok, SnapChat and more.
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