While You Were Sleeping: Grand Central Terminal Takeover
Gold Ex Award Winner.
To introduce SmileDirectClub’s new Nighttime Clear Aligners™, we built a bedroom in Grand Central Terminal's Vanderbilt Hall and staged 10 hours of surprises for one sleepy grinner. Broadway's Jordan Fisher sang a lullaby, security tried to hush New Yorkers, and a flock of sheep got counted in this Nighttime Story - all to show how this new product can straighten your teeth while you sleep.
Partnering with New York's Improv Everywhere, we had a full cast of World Class talent to bring it all to life.
We used top-of-the-line projectors to be able to transform the ceiling into a night sky, and even an animated dream sequence - as well as a 10-hour countdown clock on the back wall, and informative visuals on the side walls. Broadway star, Jordan Fisher, helped out by singing her a lullaby. We enlisted Noise Control Officer’s to help with crowd noise. She even tried counting sheep. The famous Gay Men's Chorus in NYC helped act as her alarm clock and wrap up the performance.
