A collection of other fun experiential marketing activations I concepted / lead / helped produce over the years. There’s even more where this came from - I’d love to tell you about it!
SmileDirectClub: Smilevalry Challenge - Multi-city College Football Tour
State Farm Color FULL lives - Reggie Award Winner
State Farm: Write Now - Multi-city Tour
Frito Lay: House of Funyuns - Funyuns @ VooDoo Fest
See full gallery here.
SmileDirectClub exists to help consumers realize the life-changing potential of their smile. than an atmosphere fueled by old-fashioned rivalry? With a unique photo activation that forced fan to go grab a rival to take photo and enter to win, we offered winners the chance to meet one of each of their team’s most legendary players – together – now as Smilevalries, instead of rivalries - bringing people together in the name of a smile.
COLOR FULL LIVES Vegas takeover - REGGIE AWARD WINNER:
State Farm was the title sponsor of the Neighborhood Awards with Steve Harvey with a goal to facilitate an elevated conversation with African American females about their financial goals by leaning into this audience's passion for art and creativity. From a personalized Financial Personality ‘Color Quiz’ that assigned them a color, attendees would then begin their curated experience, learning about their financial personality getting personalized financial tips, based on their own spending / saving tendencies. We commissioned multiple artists to create art in each color available.
Engagements ranged from virtual reality where they could create a virtual color-full-world, photo opps that allowed guests to be the art on the walls, standing “color walls” for attendees to tell us how they live a color-full life, social celebrity guests, live podcast recordings and live painting entertainment helped keep the environment buys, buzzing and color FULL. See gallery here.
See gallery here.
State Farm partnered with the Together Live women’s tour to help inspire women to go after their goals.
For Funyuns first ever experiential consumer engagement, we took to VooDoo Fest and invited attendees to the House of Funny to meet bands, get unlimited snacks, jump into the "ring" rotating shareable photo app, and make a wish in the VooDoo wish wall - where an actual voodoo doll granted wishes and gave away TONS of cool swag all weekend long. Photo Opps, band visits and an unlimited supply of Funyuns in their custom designed bag just scratched the surface of keeping fans smiling.
Fans were encouraged to tweet a VooDoo Wish and winners were randomly chosen to return to the space to have their wishes granted. From backstage passes to X-Boxes, from 100 t-shirts tied together to having Funyuns rain down on them, the VooDoo magic was there.